Creative professional with 7 years of experience in visual production, content strategy, and brand storytelling across fashion, lifestyle, and entertainment. Skilled in photography, graphic design, and social media management — focused on turning brand messages into visuals that drive real engagement.
Key Skills
Social Media Strategy & ManagementFacebook, Instagram, TikTok, Threads, YouTube, and more
Content Creation & PhotographyEngaging text, image, and video content; product and brand photography
Community EngagementManaging messages, comments, and brand inquiries
Design SkillsGraphic design and image retouching using Adobe Photoshop and Illustrator
Data Analysis & ReportingTracking KPIs, engagement rates, and campaign performance metrics
Education
Van Lang UniversityGraduated with top grades (A, A+) across multiple projects. Gained hands-on experience in digital marketing, campaign management, and social media strategy.
Work Experience
Make My Home- Led end-to-end visual production for social media, Google/Facebook Ads, and the company website, directly supporting brand growth and online visibility.
- Retouched and optimized product imagery to commercial standards, refining lighting, color, and layout across all digital touchpoints.
- Produced short-form video ads and product showcases that strengthened audience engagement and brand recall.
- Maintained cohesive visual identity across all channels by enforcing brand guidelines on every creative asset.
- Proactively introduced new design directions to keep campaigns current and competitive.
MyBuddy- Owned full content cycle — monthly planning, photo and video production, and publishing — delivering consistent, on-brand content across all platforms.
- Grew community engagement through targeted campaign strategies, ensuring every post aligned with audience interests and brand voice.
Parrot Analytics- Collected and processed web and social media data to generate audience and market insights for global entertainment industry clients.
- Contributed to demand analytics pipelines used to benchmark content performance across streaming platforms.
Kim Bespoke- Provided creative direction for brand campaigns and events, delivering cohesive visual and messaging strategies across all touchpoints.
- Developed brand visual guidelines, ensuring consistent application across digital channels and client-facing materials.
- Collaborated with photographers and vendors to produce high-quality campaign assets aligned with the brand's premium positioning.
Floralpunk- Executed content strategies for social media and website, aligning all outputs with brand messaging and visual identity.
- Assisted on professional photoshoots, supporting photographers and stylists from preparation through post-production.
- Built foundational retouching skills in accessories and product photography, elevating the overall quality of brand visuals.
Khe Food Garden- Designed proposals and promotional posters for Facebook campaigns, enhancing visibility and marketing effectiveness.
- Planned and coordinated 30+ events across various concepts, ensuring seamless execution and positive audience outcomes.
Closess- Grew Instagram from 20k to 40k in 5 months through targeted content strategy and active community engagement.
- Managed all customer communication channels, continuously improving content quality to build more interactive brand experiences.
- Planned and executed holiday sales campaigns that reinforced seasonal brand presence and drove customer loyalty.
Tools
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
InDesign
Google Workspace
CapCut
Meta Business Suite
Canva
Microsoft OfficeLanguages
VietnameseNative
EnglishProfessional working proficiency
Projects
The Bookshelf Library- Curates and selects furniture and interior products, and coordinates with suppliers and partners to bring the right pieces into curated reading spaces.
The Bookshelf Hà Nội- Provided consulting across marketing strategy, visual design, and brand partnerships to support growth and community building for an independent bookshelf concept in Hà Nội.
Converse x Môi Điên- Collaborated on a Converse x Mỏi Điên project to produce a sustainable collection, contributing to creative direction and runway planning.
