About Phạm Đức Hùng

• Led end-to-end visual production for social media, Google/Facebook Ads, and the company website, directly supporting brand growth and online visibility.
• Retouched and optimized product imagery to commercial standards, refining lighting, color, and layout across all digital touchpoints.
• Produced short-form video ads and product showcases that strengthened audience engagement and brand recall.
• Maintained cohesive visual identity across all channels by enforcing brand guidelines on every creative asset.
• Proactively introduced new design directions to keep campaigns current and competitive.

• Owned full content cycle — monthly planning, photo and video production, and publishing — delivering consistent, on-brand content across all platforms.
• Grew community engagement through targeted campaign strategies, ensuring every post aligned with audience interests and brand voice.

• Collected and processed web and social media data to generate audience and market insights for global entertainment industry clients.
• Contributed to demand analytics pipelines used to benchmark content performance across streaming platforms.

• Provided creative direction for brand campaigns and events, delivering cohesive visual and messaging strategies across all touchpoints.
• Developed brand visual guidelines, ensuring consistent application across digital channels and client-facing materials.
• Collaborated with photographers and vendors to produce high-quality campaign assets aligned with the brand's premium positioning.

• Executed content strategies for social media and website, aligning all outputs with brand messaging and visual identity.
• Assisted on professional photoshoots, supporting photographers and stylists from preparation through post-production.
• Built foundational retouching skills in accessories and product photography, elevating the overall quality of brand visuals.

• Designed proposals and promotional posters for Facebook campaigns, enhancing visibility and marketing effectiveness.
• Planned and coordinated 30+ events across various concepts, ensuring seamless execution and positive audience outcomes.

• Grew Instagram from 20k to 40k in 5 months through targeted content strategy and active community engagement.
• Managed all customer communication channels, continuously improving content quality to build more interactive brand experiences.
• Planned and executed holiday sales campaigns that reinforced seasonal brand presence and drove customer loyalty.

Graduated with top grades (A, A+) across multiple projects. Gained hands-on experience in digital marketing, campaign management, and social media strategy.

Facebook, Instagram, TikTok, Threads, YouTube, and more

Engaging text, image, and video content; product and brand photography

Managing messages, comments, and brand inquiries

Graphic design and image retouching using Adobe Photoshop and Illustrator

Tracking KPIs, engagement rates, and campaign performance metrics

• Curates and selects furniture and interior products, and coordinates with suppliers and partners to bring the right pieces into curated reading spaces.

• Provided consulting across marketing strategy, visual design, and brand partnerships to support growth and community building for an independent bookshelf concept in Hà Nội.

• Collaborated on a Converse x Môi Điên project to produce a sustainable collection, contributing to creative direction and runway planning.